Last month we invited our family of wholesale partners into The Garden for the first of our business building masterclasses. A few of our Grounds experts took to the stage (metaphorically) to share their best business tips & tricks and to help our partners add value and grow their businesses.
We’re pretty chuffed with ourselves on this one, and really felt our family grow that bit tighter that night. Each quarter we plan to tackle different business elements, and have already had a few requests for marketing and management guidance so they’ll be up next, but here’s a little run down on what we covered off for our first event.
Co-founder & Creative Director, Ramzey, shared his story on starting The Grounds and talked guests through some of the ways in which we work to create experiences. It’s apparent that no matter the scale of a business, each one faces the same fears throughout the journey; just how do you make a business last the test of time? Ramzey spoke through some of his strategies for keeping relevant and sustaining success, and shared a simple routine of his – walking the longest route through the venue to his desk each morning and looking at the experience through the eyes of his customers. If he’s bored of what he sees, no doubt our customers are too! It’s a simple way to stay alert to what’s happening around your and keep ahead.
Up next, our Creative Developer & Stylist, Therese, shared her key styling tips, showing guests how to work with themes and elements to consider, from venue props through to uniforms. She shared her tips on working with a small budget and how to keep a space feeling new and fresh with the simplest of tweaks and changes.
Co-founder and Head of Coffee, Jack, followed next, talking all things money (tip: what gets measured gets improved). He proved that a dollar is in fact not a dollar (who knew!), but his greatest tip? To clean your venue everyday as though your relatives are coming to town *cue panic mode.*
Wholesale Training Manager and Licensed Q Grader, Andrew, followed with a quick coffee demonstration on creating amazing pour over and french press coffee at home, before guests were able to engage with Head Roaster, Nick, in the roastery and learn more about the art of roasting coffee.
Overall it was a great way to bring the wider family together, chat about business over a glass of wine (and an antipasto grazing table, of course) and we can’t wait to welcome our partners back in a few months time for the next masterclass.
For more notes on the topics our speakers covered, click here.
To learn more about joining the family, chat to our Head of Wholesale, Oli, on +61 419 650 678.