Following the success of our first masterclass, which you can read all about here, we welcomed our partners back to The Grounds last week for another business building session. During this event we explored tips for building team culture in your workplace, developing your brand through social media and innovating your coffee menu offering.

Here’s the rundown on what we shared during the event:

First up, our Group General Manager, Neil, talked all things team culture. With a long career in the hospitality industry, Neil knows what it takes to create a positive team environment and the benefits this creates for your customers. He talked through recruiting for the right fit rather than the right skill-set and nurturing staff through development & coaching.

Up next, Marketing Manager, Amy, talked through the fundamentals of brand building, highlighting the importance of developing a brand strategy (which isn’t as scary as it sounds). This included getting to know your brand and its values, identifying your target audience and developing a unique brand voice to communicate with.

Our Social Media Manager, Sara Ogden, followed with her essential tips for nailing the fundamentals of social media. This included planning content ahead of time, identifying the right platforms to use, key tools to save you time and how to build a sense of community online.

Wholesale Training Manager and Coffee Expert, Andrew, talked through innovating your beverage offering. He touched on ways you can switch up your menus, create a point of difference that sets you apart from your competitors and how you can add value through presentation.

To finish, Andrew and our Head Roaster, Nick, welcomed guests into the cafe for coffee demonstrations and to talk all things coffee and business with the team.

For more notes on the topics our speakers covered, click here.

To learn more about joining the family, chat to our Head of Wholesale, Oli, on +61 419 650 678.